Graham Hill
Vice President, Interactive Media, Planet Green
01:04

What defines design?

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Graham Hill outlines the functionality of good design.

Graham Hill

Hill is the founder of TreeHugger, an online hub for news and information related to environmental sustainability.Hailed as a "green CNN," TreeHugger hosts a constantly updated blog, newsletters, video and radio segments and a user-generated Graham site, Hugg. In the three years since its inception, TreeHugger has become one of the most high-profile and highly-trafficked sites on the internet.

Recently, Hill his been hard at work developing Planet Green with Discovery Communications. Hill has also worked in a variety of industries prior to starting TreeHugger, including fashion, web-development, and plant-based air filters. He is also a designer, and his New York souvenir coffee mug is sold in over 150 stores. Hill was educated at Carleton University in Ottawa and Emily Carr Institute of ArtDesign in Vancouver.

Transcript

Question: What defines good design?

Graham Hill: Design, I think you have to look at from a whole bunch of different fronts. But I think, ultimately, design is something that is looked at in a holistic manner, and that solves a problem, and ideally does it in a very efficient manner with the resources used. So it’s something that people enjoy using, and that’s really functional, and does a good job, and lasts a long time. Maybe it’s easily repaired, or certainly at the end of its life can be reused, or recycled.

So I think design is holistic. And a lot of people think of design as aesthetics. And I do think that’s an important part of things, and it shows care and the craft of something.

But I think it’s overall, it’s what problem is this solving and how does it solve it in a really smart and efficient way?

 

Recorded on: Oct 16, 2007

 

 

 

 

 


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