What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Jennifer Rubell: Yeah I’m a real low-tech person.  A good knife is almost everything, and good, heavy pans.  But you know I buy my pans in thrift shops because somehow they don’t have a great secondhand market.  So you can get really cheap, really great pans in thrift shops.  But good, heavy pans, a good knife . . .  Oh!  Sheet pans which are really standardly used in restaurant kitchens that, for some reason, are not really used in home kitchens too much – I cook everything from roasted meat on a sheet pan, to cookies, to roasted vegetables.  Almost everything I cook in the oven I cook on a sheet pan.

Recorded on 12/13/07


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