What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Question: What are your favorite designs?

Antonelli: Well you know I’m gonna be a little self-serving.  There are many objects that I find exciting, and I’m putting them all in my show in February.  So it’s kind of interesting.  It’s the show called Design and the Elastic Mind.  But just to give you an example, there is a former student, a graduate of the Royal College of Art in London, that’s taking a new technology, a new scientific discovery from Australia, which is the fact that you can actually grow meat in vitro without killing any cows.  And he’s been working on what shape should that steak have in the future.  You know when you can grow it in vitro, should it still look like a steak?  Should it look like something else?  And so this idea of how to keep references to our past when we will not have anymore the need to stay anchored to the ground.  So what he did is he went around the English countryside and he looked for the best cow that he could find.  And then he stuck the cow in a _________ machine and took the best MRI scan of the organs – you know the most beautiful piece of the cow – and made the steak in that shape.  So it still is a memory of the cow.  It’s an ode to the cow, but the cow is alive and kicking.


What are your favorite desi...

Newsletter: Share: