What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

Question: How can scientists reach out to the public more effectively?

Lisa Randall: I think, I’ve obviously made the choice to speak to the public at some level and it’s in part because I enjoy writing and I enjoy being able to think creatively in different ways.  I don’t think that any one particular scientist is obliged to do this, to speak to people.  But I do think that as a community, if we are expecting resources, it’s very difficult material and I think it’s important that the information is out there.

When I wrote my book “Warped Passages,” I really had in mind an interested audience.  I think it’s very easy to try to pander to a large audience – not easy, but – or to write technical things for your audience, but there’s sort of this in-between category of people where they’re really smart and really interested, but they just don’t know the physics yet, and I think it’s important that if they wanted to know what we’re doing and why it’s important and what the full implications are, then that information is out there in a way that they can access.  And I just think, generally, it’s important to be able to communicate among different fields.  We live in an era where science is important to the decisions we make.  Is what happens at the LHC going to determine our policy toward it?  Not necessarily, but being able to think like a scientist on some level we’ll be able to think about predictions and risk and probabilities.  There’s some basic science training that might help people, but there’s also just curiosity about the world which everyone has and understanding why we care about these questions, what it is that we’re looking for and why it’s going to tell us these deep fundamental properties of the universe at both a small scale and the large scale.  Scales that we can directly access just by looking, that we need technology for and saying what is it that we’re after?  And I think those are – a lot of people want to know that, and it’s important that they have access to that information.

Recorded on February 17, 2010
Interviewed by Austin Allen

More from the Big Idea for Sunday, March 28 2010

 

We Should Be Able to Think ...

Newsletter: Share: