What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Topic: Ways Consumers Can Escape Brand Bombardment

Lucas Conley: Beyond our do not call registry and our spam blocker and our TiVo, I think the- finding brands that extol your virtues, if it’s Google and it’s don’t be evil, though I would agree- disagree with some of their privacy issues recently, if it’s Apple and kind of their push to try and be a greener company lately, if it’s Method soaps and they make very green, environmentally friendly, design-friendly products, to kind of talk with your wallet. Put the money where the products matter to you because that helps to kind of reinforce the companies that are doing the right marketing. If you look at companies that are marketing or spamming or after you in ways that are annoying to kind of consider that your dollars pay for that marketing right down to when you go to Wal-Mart or Target and you buy that box of Sudafed versus the generic brand. You’re paying for commercials to be made. So that would be one of my top tips is to kind of think of your dollars as marketing dollars and that they’ll be transferred in to your environment, be it your computer, be it your... the billboards on your street, be it your radio, your television, the media that surrounds you, and have a media diet. Give yourself a few trusted sources of information that you can rely on that aren’t influenced by advertising. Increasingly, marketers are finding their way in to the programs we watch and McDonald’s is now paying to have iced coffee cups in front of morning news anchors around the country, so understanding that you’re dealing with media sources that are not taking part in marketing campaigns and are not influenced by their advertisers, which is hard, increasingly hard, as we look at the few owners of media...mass media in the country.


Recorded on: 7/23/08





Ways Consumers Can Escape B...

Newsletter: Share: