Toyota’s Double-Sided Mistake
The car company was running ads about the Prius and their commitment to the environment while secretly lobbying in California against increased gas mileage standards.
Jeffrey Hollender is the co-founder and CEO of Seventh Generation and the author of "The Responsibility Revolution: How the Next Generation of Businesses Will Win." He currently serves on the Board of Directors of the Greenpeace
Fund; the Environmental Health Fund; Verite; the Advisory Board of
Healthy Child Healthy World; and is a member of the Resource Education
Foundation of Vermont Businesses for Social Responsibility.