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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: Who inspires you?

Tom Freston: Well there’s people that I admire. I don’t know as I never . . . You know I would say, you know, I look at people who just do such an amazing job on a consistent level and just turn them out. I mean they would be your superstar performers in our world. Steve Jobs at Apple to me has always been an inspiration because he is able to keep to sort of iconoclastic and unique culture at Apple outside of the mainstream, or at least appearing as such. And just to be able to continually innovate on such a deep level; on a design level; on a, you know, sort of functionality basis with the various products that they put out. And moving it, then again, into retail. The Apple story is a great story. You look at the giants of the creative world like, you know, the Steven Spielbergs who continually connect with whatever they produce, touch, direct. You know those are obvious, for me, idols of inspiration.

Recorded On: 7/6/07


Tom Freston: Who inspires you?

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