According to Netflix's VP of Product Development, there's a misconception about big data. It's not a treasure trove of information, as many people and their companies assume, but more like "a big mountain of garbage." The problem, as Todd Yellin sees it, is sifting through the data to find the information that will actually benefit users, and that data is few and far between.
Yellin appreciates the simplicity of the subscription model on which Netflix depends. While making the on-demand entertainment company entirely beholden to their customers for success, unlike Google and Facebook which draw substantial revenue from advertisers, it simplifies their understanding of big data. Ultimately it means serving one master, the customer, instead of two.