TranscriptQuestion: How do we measure the value of cognitive surplus?
Clay Shirky: The most immediate value from the cognitive surplus comes from satisfying the intrinsic desires. Right? The kind of things that we’re motivated to do that are different from, “My boss told me so,” or “This is what I’m paid to do.” And they’re both personal and social motivations. Intrinsic motivations have both personal and social components. Personal motivations tend to be autonomy and competence. Right? The idea that I am the author of my own actions, or that I’m good at something. Social motivations tend to be membership and generosity. I am part of a like-minded group that recognizes me and accepts me as a member, or my activities are creating benefits for other people who are grateful for the work that I’ve done.
So, the primary value driving all of this stuff is really some positive sense of self that comes from participation and public action, whether it’s personal or social. As long as enough people want to get some of that value out of uploading photos to Flicker, you know, uploading videos to YouTube, uploading pictures of cats to ICanHasCheezburger, those aggregations... those aggregations will do well. Downstream from that, there’s a whole range of questions about value. Right?
So, the value of ICanHasCheezburger.com was the purveyor of LOLCats, of the pictures of cute cats with cute captions, completely slight, right? Not world-changing, not really doing much other than giving people something to laugh at a coffee break.
The value of Wikipedia? You know, in less than 10 years has become the most important reference work in the English language. So, on that range—the range of kind of socio-utility downstream of the participants—you’ve got everything from really nothing more than a bit of fun on a work day to reshaped people’s sense of what’s possible.
Recorded on May 26, 2010
Interviewed by Victoria Brown