What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Fredrik Carlstrom: The funny thing is, from a internet perspective, I suppose, what we’ve seen happening in the last couple years, or the last two years, is that the internet has become such a big thing. It used to be something that you could kind of fly under the radar. It was the young guy in the marketing department who was like-- who got to deal with it. So you could do a lot of stuff. And now it’s become, you know, a decision that happens in board meetings and board rooms. And so in a lot of ways, the internet’s actually become less global, and more local. And companies are much more careful, and so the US versus Europe or Asia, they want to have control over their own site. So in a lot of ways, ironically enough, the internet has become less global in the last two years. But I also think what I was saying early if the old model was you needed hundreds of thousands, or millions of eyeballs for a thing to work, for a site to be able to be profitable through advertising, the good thing is now with globalization, you can find people who are interested in something very, very niche. But you can find them all over the world, so the target audience, or the amount of people that you can reach, are actually higher or the same as before, just that they’re scattered over the world. I mean, as I said early, there’s a bunch of topics on your site that you probably couldn’t find 10,000 people in New York that are interested in, but across the world, there’re hundreds of thousands of people who are interested in it. And I think that’s huge! You can be much more niche. You can be much more interesting. I mean, broad, everything-for-everyone, is not that interesting, for the most part.


Recorded on: 6/12/08


The Role of Globalization i...

Newsletter: Share: