The New Pret a Porter

Posen discusses the new wave of affordable lines.
  • Transcript


Topic: The New Pret-a-Porter

Zac Posen: You know for me, it’s an incredibly exciting movement. I mean there’s always been great designers creating clothing at more accessible price points. For me I have questions of manufacturing, and I bring in … I question an ethical issue. I believe in quality and luxury. So in that instinct, you can’t achieve high quality and luxury in a lower price point. You can create a look, and an idea, and something that is temporary, and has … And I think it’s incredible. I mean it’s a wonderful thing for design at lower price points. I don’t like the word “mass” because I think it’s too general. So I don’t really use that. This word “masstige” in fashion is a big word. But you know, the idea of design for less is an incredible idea and will be really … will change fashion.

Recorded on: 7/31/07