TranscriptQuestion: What can we as individuals do to promote sustainability?
Now, this doesn’t mean we shouldn’t be changing our light bulbs and we shouldn’t be driving a Prius if we can, but we should recognize that the solution is not predominately with individuals, it is with systems and societies. Likewise, I think businesses need to focus on doing good, yes, but they also need to ask that the fundamental problem of tackling both sustainable growth and to tackle all the other problems in the world is a systemic issue, not just one that any one individual business can take on.
Question: What can businesses do?
Bjørn Lomborg: Business is often asked to do good on their own, to cut back on their carbon emissions and follow-up on other corporate social responsibilities. But what we have to realize is that it is systemic issues that drive what actually works in societies, whereas, business of course, can cut back on their carbon emissions, that’s going to cost them money. And so at the end of the day this is much more about having a society that sets a price on carbon so that businesses know what they’re supposed to do. Just like it’s not up to businesses to cure malaria, or to fix HIV or malnutrition, but businesses can help. And so we need to recognize that, yes, businesses should be cost effective when it comes to energy, they should certainly pick some choices where they say, we’re going to do good in the world. For instance, on malaria, or malnutrition, but we should also recognize that at the end of the day, this has to be a societal decision and not one that just any one business can do.
Question: What types of organizations will benefit most from taking action?