What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Fredrik Carlstrom: If I only knew. I mean, I think both when I produce, and when I do advertising-- when I wear my creative director hat-- my philosophy’s always been, “Find the best person for that particular job, and sort of stay out of the way.” So that’s kind of how I try to do it. I think I’m good at finding talent, and making people go in some sort of the same direction, a little bit. So yeah, find good people. Stay out of the way.

Question: How Do You Motivate People?

Fredrik Carlstrom: I think people are motivated by very different things. Some people are motivated by money, some people are motivated by status. Some people are motivated by fun. I think in our industry, thankfully, there’s a lot of people who’re-- who want to create stuff. I mean, an advertising agency is one of the most fun places in the world, I have to say. It really is a lot of fun, ’cause you’re sort of really doing a lot of stuff. I mean, we’re producing so much stuff. You know, we have probably 40 projects going at the moment. And so I think you motivate people by not being too sort of stuck in process; by trying to make people do the best they can, and to do better than they thought they could. I think that’s probably the way I try to do it, to push people to do better.


Recorded on: 6/12/08


Successful Business Leadership

Newsletter: Share: