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Question: Is it sustainability a priority? 

Blake Mycoskie: Absolutely, huge priority for us. We’re moving towards all organic canvas. We’re already doing a lot of stuff with hemp, recycled rubber for the sole. We’re launching a special vegan shoe with Whole Foods this summer. It’s a very big.

We find that a lot of our customers, if they care about people, they also care about the environment. 

Question: How do you keep up with the latest green technologies? 

Blake Mycoskie: Tradeshows are a great opportunity. So we have footwear tradeshows. And often times, there’s presenters and exhibitors that specialize in environmentally sustainable materials. And then just Web sites, just going online, using simple free tools like Google. That’s the easiest way to get information I think.

 

Date Recorded: April 28, 2008

 

 

 

More from the Big Idea for Thursday, June 02 2011

 

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