What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Question: Did corporate America resist your project?

Lucas Conley: No, not until...really not until the book’s been out. I think the joke... kind of running joke was while I was reporting is that nobody thinks they are the problem. They know that there is a problem but nobody wants to admit that they are part of the problem, and this is true even of the folks at Procter and Gamble who use these massive word of mouth campaigns, these 250,000 teens, 600,000 moms, which amounts to 7% of U.S. moms with a kid of 19 or under in the house. They did... They don’t see a problem with not telling those people to reveal their connection, which to me... I couldn’t believe it but that... I found that again and again when I talked to branders even if they were branders who were just redesigning a package of Tylenol or a new bag of Lay’s potato chips. They saw the fact that they were just designing a new package because Wal-Mart or Target wants one, as just part of the market, part of the system, and that maybe the cycles are speeding up and we have to design a new package every three months or every six months to keep consumers’ interest, but nobody feels like they are part of the problem. They feel like they’re part of the solution.


Recorded on: 7/23/08





Resistance to Obsessive Bra...

Newsletter: Share: