Bill Novelli is CEO of AARP, a membership organization of 40 million people age 50 and older, half of whom remain actively employed. AARP’s mission is to enhance the quality of life for all as we age. Prior to joining AARP, Mr. Novelli was President of the Campaign for Tobacco-Free Kids, whose mandate is to change public policies and the social environment, limit tobacco companies’ marketing and sales practices to children and serve as a counterforce to the tobacco industry and its special interests. He now serves as chairman of the board. He was also Executive Vice President of CARE, the world’s largest private relief and development organization.
Mr. Novelli is a recognized leader in social marketing and social change, and has managed programs in cancer control, diet and nutrition, cardiovascular health, reproductive health, infant survival, pay increases for educators, charitable giving and other programs in the U.S. and the developing world. His book, 50+: Give Meaning and Purpose to the Best Time of Your Life, was updated in 2008. Mr. Novelli serves on a number of boards and advisory committees. He holds a B.A. from the University of Pennsylvania and an M.A. from Penn’s Annenberg School for Communication, and pursued doctoral studies at New York University.
Transcript: I mean the World Wars certainly did. Our American Civil Wars certainly did. The Industrial Revolution, today’s revolution into knowledge work. All these things have shaped society. But . . . but I think America’s best days are ahead. And when you really think about our country, we have a great track record. People say to me, “Well can we afford to grow older as a society?” And the answer is, “Of course we can.” We are a country that’s very inventive. We are a county that has reinvented itself. Just give you one example – older workers. Our country is ahead of most others in terms of people saying, “I’m in a better state. I’m healthier. I’m better educated. I’m gonna work longer.” Well this is gonna have an effect on them, on employers, and on government, and on the taxpayers’ burden. So we can reinvent ourselves. We’re a country that has a great and bright future.