Bill Novelli is CEO of AARP, a membership organization of 40 million people age 50 and older, half of whom remain actively employed. AARP’s mission is to enhance the quality of life for all as we age. Prior to joining AARP, Mr. Novelli was President of the Campaign for Tobacco-Free Kids, whose mandate is to change public policies and the social environment, limit tobacco companies’ marketing and sales practices to children and serve as a counterforce to the tobacco industry and its special interests. He now serves as chairman of the board. He was also Executive Vice President of CARE, the world’s largest private relief and development organization.
Mr. Novelli is a recognized leader in social marketing and social change, and has managed programs in cancer control, diet and nutrition, cardiovascular health, reproductive health, infant survival, pay increases for educators, charitable giving and other programs in the U.S. and the developing world. His book, 50+: Give Meaning and Purpose to the Best Time of Your Life, was updated in 2008. Mr. Novelli serves on a number of boards and advisory committees. He holds a B.A. from the University of Pennsylvania and an M.A. from Penn’s Annenberg School for Communication, and pursued doctoral studies at New York University.
Transcript: The big issues are clearly Iraq and immigration, and they are very divisive issues. They have our country divided. They have our Congress and our administration divided with the Congress. So those are the two elephants in the room. But if you get right below those two issues, what you see is that, as I said before, people are very worried. They’re worried about their healthcare. They’re worried about not being able to save for retirement. And one of the things they’re most worried about is their adult kids, because they feel that their children are worse off than they are. And I’ve . . . we’ve done a fair amount of research at AARP among 35 year olds, and 40 year olds, and 25 year olds. And what we see is that those parents are right. They are right to worry, because the middle generation – the generation that’s coming up – is having a very difficult time saving money, and getting healthcare, buying a house, raising a family. These are tough issues right now. So these are the issues that the media don’t often report, but they are top of mine for our public.