Bill Novelli is CEO of AARP, a membership organization of 40 million people age 50 and older, half of whom remain actively employed. AARP’s mission is to enhance the quality of life for all as we age. Prior to joining AARP, Mr. Novelli was President of the Campaign for Tobacco-Free Kids, whose mandate is to change public policies and the social environment, limit tobacco companies’ marketing and sales practices to children and serve as a counterforce to the tobacco industry and its special interests. He now serves as chairman of the board. He was also Executive Vice President of CARE, the world’s largest private relief and development organization.
Mr. Novelli is a recognized leader in social marketing and social change, and has managed programs in cancer control, diet and nutrition, cardiovascular health, reproductive health, infant survival, pay increases for educators, charitable giving and other programs in the U.S. and the developing world. His book, 50+: Give Meaning and Purpose to the Best Time of Your Life, was updated in 2008. Mr. Novelli serves on a number of boards and advisory committees. He holds a B.A. from the University of Pennsylvania and an M.A. from Penn’s Annenberg School for Communication, and pursued doctoral studies at New York University.
Transcript: Oh what a hard question. That’s a terrific question. I would like to interview three people. I’d like to put three people in the room at one . . . at one time: the Speaker of the House, Nancy Pelosi; Harry Reid, the majority leader in the Senate; and President Bush. And I’d like to . . . I’d like to say to them, you know, “When I was a kid I had a favorite aunt – Aunt Jay. And she’d come into the room, and the cousins would all be smacking each other around, and Aunt Jay would say, ‘Now fight nice.’” And I would like to say to Nancy, and Harry, and George, “Why can’t you fight nice?”