A question I ask myself every day. You know I think there will always be the place where fashion as clothing. But I think that fashion, and design, and brands, and designers are gonna move beyond just building clothing. I mean I think it will be about sort of whole cults of the way a person lives. I mean I’m interested, when I’m creating, a visceral luxury brand, and interacting from the food people eat to beyond the sheets and the building they live in. It’s about creating a whole world that is a whole look that is about the well being of a person and their values.