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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: Can fashion go green?

Andrew Spade: I think fashion can go green. I think it should go green. I think it will take some time for everyone to change how they produce their goods, and research and resource kind of fabrics in countries where these things are done in an appropriate way for the environment, and for the people who are making these products. But I . . . it is going green, and the companies that have either launched as a green company or are doing products that are green have been successful. So obviously that’s a sign that it’s working and people are moving in that direction. It obviously is healthy for business too, which I think has been in a lot of cases over . . . throughout history, if that’s something that people desire it actually helps move in that direction.

Recorded on: 7/12/07


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