Pumping Morale in an Economic Crisis

Economist, Author, and Consultant
Founder and President of the Center for Work-Life Policy Sylvia Ann Hewlett says workers today want careers with pride and purpose. Here is a blueprint for the office of the future.
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TRANSCRIPT

Silvia Hewlett: What we found in this research, and we did all kinds of strategy sessions, focus groups and interviews with talent managers, there were eight things you could do to pump up morale and massively improve motivation and actually figure out how to retain and fully utilize the talent you have. They range from involving them in recreating pride and purpose, in terms of the mission of your company.

In some of the our more broken sectors, just think of financial services for instance, there's a tremendous sense that the entire business model is broken, and where do you go next for robust profits? But if you're also been frozen out and not talked and not involved in the process, you yourself don't feel any ownership in terms of where the company may or not may be going. Involving your top talent in the restructuring, refocusing, recreation of purpose and mission are very important.

So it ranges from that to figuring out how to help people, your top people and also yourself, with the body blows. There's tremendous impact on health and well being that's gone on in this recession. We measured a lot of this, whether it's depression or compromised immune systems. There are really egregious impacts on the body that has gone on in this last 12-month period.

Ernst & Young has an amazing program called Pinnacles which is really reaching out and helping them their top professionals to work on their wellness and their vitality and resilience. And that, I think, is particularly valuable this year.

So these eight interventions, I think all of them have many case examples, they are things that companies are trying but it's about feeding the cell, restoring the spirits, knitting together the motivation of the folks that you are totally reliant on for the next stage.