What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

David Pogue: I would say that Microsoft has been an innovative company. They’ve done some really interesting things. Most of the things that they’ve tried to do that broke new ground have been horrible failures.

The SPOT Watch, a wristwatch that gets your e-mail, weather, sports, stocks, right on your wrist. The fact that it requires a monthly fee for your watch and it stops working when you leave your area code and the fact that you have to recharge it every single night, it never became a massive hit.

The Tablet PC; I remember Bill Gates saying at one trade show that in five years the Tablet PC would be the predominant kind of laptop, sort of innovative in its way. It found niches, healthcare, insurance, but is it 50 percent? No, it’s 5 percent.

The wireless screen, that was interesting. For a while they sold just a screen that communicated with the actual computer wirelessly. It died a horrible death. So they do try and they do innovate. You can’t say they’ve never innovated. They also do an awful lot of copying of other people though.

 

Recorded on May 15, 2008

 

Pogue on Microsoft

Newsletter: Share: