What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Question: What advice would you give to the President or the Secretary of Agriculture?

Glenn Roberts: One, it’s a fabulous idea to think that the President, any President, would have time enough to stop and consider sustainability beyond a talking point and beyond getting someone into the Cabinet that is driven in this direction.  And frankly, the current administration seems to have done that on a fairly credible scale.  They brought in some caring people on that level and I think those people have a voice. 

Certainly in the White House, there’s a lot of sustainable agricultural advocates for what goes on with state dinners now and things like that.  They’re actually thinking through food systems when they bring them forward, they’re also thinking culturally.  And I haven’t mentioned this, but if I had the ear of anyone in government, including the President or the Secretary of Agriculture, I would say that the culture of food is probably as, or more important than the production of food.  It’s something that we’ve ignored in our country for a lot of reasons.  We have a food science revolution that runs parallel to the talking points that I am delivering right now.  And that food science revolution is based on things that we could barely recognize as food 30 years ago.  So, I think that we have to think about the culture of food; the fact that food actually is an important part of our culture and not just something that fuels the culture in one way, shape or form.  Food as fuel is a dangerous concept.

Recorded on April 28, 2010
Interviewed by Priya George


Obama’s Food Policy Smells ...

Newsletter: Share: