Nina DiSesa: What would you like your legacy to be?

Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.

In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).

  • Transcript

TRANSCRIPT

Nina DiSesa: Well, I always from most of my career I always wanted to be seen as a client advocate of in the person who could really understand the value of a brand into make a brand worthwhile, but legally I have kind of switched over to what I want to work what I want to be remembered for and I think I would rather be remembered now for a champion of women, that’s why I wrote this book is …. women are always coming to me for advise when they are having the difficult time not just but remember with people who are in general in the office and I have always tried to council them, and I wrote this book to kind of get a lot of those things in print so that I could reach a wider audience and also when I am not available anymore and that there is some place for somebody to do to kind of figure out what to do next. So I would like to continue to do the job that on doing from McCann Erickson, but I would also like to continue my role as a mentor to women who are frustrated that not getting as far as they have like to go in the boys clubs so any other industry really. And if I could do that for the next 15 or 20 years I would be happy. Recorded on: 2/29/08


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