Nina DiSesa
Chairman, McCann Erickson New York
01:29

Nina DiSesa: What makes a good leader?

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People are afraid to be led by someone who isn't decisive.

Nina DiSesa

Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.

In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).

Transcript

I think there are some definite qualities to good leaders one is decisiveness, if you have decision anxiety it says that you don’t have confidence and people are frightened to be led by somebody who doesn’t have confidence, doesn’t appear to know the direction that company is going and you always want to get in the trenches with somebody who you think is going to win the battle and so confidence is very big part of leadership being decisive, I think having a sense of compassion, is also important for leadership, because you can order somebody to coming on the weekends and work overtime, but you can't make them come up with their best ideas, they have to do that, because they care about you and they want a please you in the and you are a leader that motivates that kind of the passion in them. If you don’t do that, if you are just leaving by being a dictator or by fear, eventually its going to comeback by your way you don’t want be bitten and you won't get the dedication that you where looking for. Recorded on: 2/29/08


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