What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

Nina DiSesa: Well you have to have some creative credentials yourself otherwise people aren’t going to trust your judgment. We as a creative act you constantly sending people back to their offices to come up with better ideas, to dig deeper and to keep working at something. If don’t have some kind of creative cache or you haven’t impress them with your own creative ability, they are not going to want to listen to you, although they always comeback after being sent away with something even better, and I think most creative people, the creative directors who send them back keep digging and come up with better ideas, other one so they cherish, the easy ones that accept everything may do are the ones that don’t make an impression on it. So you have to have a little bit of strength there to be able to keep sending them back, if they are not doing good enough work and sometimes they just send themselves back, that’s ideal when you have developed an environment where they not going to come to you with ideas until they really dug with that deepest where the gold is.

Recorded on: 2/29/08

 

Nina DiSesa: What leadershi...

Newsletter: Share: