Nina DiSesa
Chairman, McCann Erickson New York
01:22

Nina DiSesa on the Mistakes Successful Women Make

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Nina DiSesa on how women forget to be women.

Nina DiSesa

Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.

In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).

Transcript

Nina DiSesa: Well I means its so hard for us to get to the top of the game, but when we get there we probably developed a lot of male skills in the process, because that’s what’s going to elevate us is to be more like the man without loosing the things that make us great as women, but some of the women who make it to the top forget those wonderful female skills of compassion and empathy and intuition and listening and they become too much like men, too combative, too competitive, too decisive because they are not listening to anybody else and they forget what got them there and they become, they develop faith that would be accepted in a man, but are not expected in a women which is kind of a double standard and I think that double standard is ever going to go away. That’s what happens if you forget the skills that got you there as a women, and you just become another man, you are not a man, you are not going to take that from you, and they are going do whatever they can to unseat you. Recorded on: 2/29/08


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