Nina DiSesa: I don’t really its kind of hard for me to associate myself with other brands because I am in the business of making brand successful but the question is do I … am I a brand. I don’t understand how a person who is in the business like advertising could be a brand and because my whole reason for being is to not sell myself but to so things on behalf of my clients. So I don’t really I don’t understand to help people can just try to position themselves as a brand in the market place. I think brands belong to the people. Brands a people own the brand, the consumer owns coca cola. The consumer knows when coca cola is going off track. The consumer knows when MasterCard is not on track and they will be very vocal about it, now they have lots of platforms to be vocal about it but the best way to be vocal about it is to stop using the product. If they think that the advertising has lost the heart and soul of the brand, they will stop buying the brand and that’s the biggest aha.
Recorded on: 2/29/08