2 Times Steve Jobs Beat the Odds by Using a Forgotten Communication Tool

Communication Expert
Over a year ago
Steve Jobs is known for his effective speeches and presentations in narrative form, but twice in his career he leveraged the ceremony as a unique communication tool to get his point across. According to Nancy Duarte, communication expert and CEO of Duarte, Inc., the ceremony is so deeply embedded in our culture that we often forget it's actually a unique medium of communication. Utilizing ceremony to communicate isn't only effective, it's fun and often provides a deeper cultural connection than a speech.