What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Question: Does anyone want to have a beer with Hillary Clinton?

Mo Rocca: Well, she has a very difficult challenge in that there’s a whole rulebook on how to be a regular guy, but there’s no such rulebook on how to be a regular gal. And in fact for all things considered, I went out and I asked people about this – what sport, what activity they wanted to see her pursue to make her more likeable – and people had very definite opinions. A lot of people wanted her to scrapbook, which is wildly popular, you know? Maybe to see her bowl. Somebody wanted her to be a dolphin caller or something – a whale caller and a dolphin trainer or something. So it’s very difficult because she doesn’t have a model. You know, Ann Richards is the closest model that exists, and Ann Richards . . . I lived in Texas when she was running for re-election and lost to George W. Bush. But all her . . . All of her ads featured her hunting. That’s a more regional thing, but it was a way for her to be seen as kind of a tough lady; you know who could be . . . who could be an executive . . . a Commander-in-Chief of, in this case, her state. And this is at the core of what I think is so funny about presidential politics, is the bad acting; people trying to convince you that they’re just like you and me. And they’re not. They can’t be because their lives are consumed with fundraising and with, you know . . . with wheeling and dealing. But that’s the fun of it, is how . . . you know is looking at John Carey in the middle of a county music band strumming a guitar and looking ridiculous with a big cowboy hat; or going duck hunting when, you know . . . Sorry. I mean he was probably there for the foie gras, but the . . . The Bush clearing brush was nonsense, and you know some people are just . . . Some politicians are just better actors than others. Some politicians are just better actors than others. They’re just better able to convince you and me that they’re regular people. And I know that Bill Maher had said, “I don’t want a regular person in the White House.” I understand what he’s saying, but people want that. They want somebody that they can relate to. But it has to be very carefully calibrated. Because do you want somebody that scratches himself because you do that? No, you don’t want that. But you also don’t want somebody that windsurfs because that’s too up there. So it’s about finding that level, and to me that’s hysterically funny watching them reach for it.

Recorded on: 2/14/08



Mo Rocca: Does anyone want ...

Newsletter: Share: