What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Question: What is the best advice you have ever received?


Spanfeller:    Change begets opportunity. I’m sure a lot of people have said but the fellow who told me that was Chris Sinclair, at that time he was the marketing director at Newsweek and then I went off to become president of Pepsi and you know, this is going way back to the mid ‘80s that we have some changes in Newsweek which in my tender young years, mid ‘80s, I think I was in Grammar school, okay I was out of college.  You know, I was… you know, my God so-and-so’s leaving, Chris just said, “Change begets opportunity.”  And yeah that’s really been an incredibly important knowledge nugget to have because if you think about it, the velocity of change has not slowed down and in fact has increased radically as we moved through the years.


Jim Spanfeller on Leveragin...

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