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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: Who are your heroes?

Anne Wojcicki: I had a very unusual childhood in that I grew up on Stanford campus and I never moved. And almost all, like 80 percent of my kindergarten class is all still friends. And so, I have to say, it’s the people on my street. My next door neighbor is this guy, George Danzic, who passed away a few years, but he was 90 and he sued Stanford because he wanted to keep teaching. And he had the same beat up car and his house was cluttered with books and stuff and he would write me long letters. He was actually really interested in genetics and the biotech industry and how that was the next big area. But people like that who are just so interested in the world and I have to say, I was lucky to live in an area where I was surrounded by such great people. And those people really made me. So, it’s a lot of local heroes. But it’s the people who impacted me the most.

Recorded on September 30, 2009


It Takes a Village

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