Edward Norton is an actor, director and philanthropist. He has been nominated for three Academy Awards, for Best Supporting Actor in "Primal Fear" and "Birdman", as well as Best Actor in "American History X." His other notable films include "Fight Club" (1999), "25th Hour" (2002), "The Incredible Hulk" (2008) and "Keeping the Faith" (2000), which he also directed. Norton is also known for his work on environmental and social issues like renewable energy and low-income housing. In May 2010, Norton co-founded the website Crowdrise, an online platform that harnesses the power of social networks for charities.
Edward Norton: My name is Edward Norton. I founded Crowdrise with three partners. It’s an internet platform-type of a site that is engineered specifically to facilitate and maximize individual fundraising efforts, whether in the context of an individual wanting to support a cause that they care about or for an organization building a platform through which they reach down through their support base and engineer grassroots, crowd-sourced fundraising.
We felt that there was a gap between the experience that people have when they network for social purposes and the substance of being engaged in a good cause. In a nutshell, to us Crowdrise was like, let’s try to fuse these two things. Let’s try to, let's try to pull some of the substance from one side of the equation in with the fun of the other side and make something that’s really altogether new, which is a different way of expressing your identity.
Recorded December 9, 2010
Interviewed by Max Miller
Directed by Jonathan Fowler
Produced by Elizabeth Rodd
Raising money from people who are passionate about a particular cause is easy, but how do you convince those who have no connection to an issue to give their time and money?