What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Question: What advice do you have for Web entrepreneurs?

 

Jason Kottke: The thing about online advertising is it’s so . . .  It’s just . . . it just sort of works.  I mean I run ads on my web site, and I never have to think about it.  I . . . the ad is just sitting there, and you know I get a check every month, and I just don’t have to think about it.  I also did this thing where I solicited contributions from my readers, and I did that for a year – sort of a PBS fund drive sort of thing.  And that was quite a bit harder for me because there was a lot more work involved.  And you know and I think people on the Web are used to getting things, if not for free, then for cheap.  And you know asking people to pay sort of a $30 subscription where they’re not really getting anything more than what they had is kind of a . . .  I don’t know.  It was a difficult thing to . . . to try and get across.  But at the same time I guess I’m glad I tried it.  And you know I guess the advice I would offer is . . . is you know don’t . . .  I don’t know.  Just don’t be afraid to try . . . try different stuff . . . you know try and fail.  It’s really not such a bad thing.

 

Recorded on: 10/9/07

 

 

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