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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Guy Kawasaki: I think swearing in a business setting is okay once or twice a year, when it is totally called for and appropriate when something is just so heads smackingly stupid that you have to swear about it.  When you want to confront your boss, it's okay to do it once or twice a year.  If anything, it will show that you're awake and you're aware, and you're not asleep at the switch and you're not just some kind of sycophant.  So yes, okay. But the question is; are you doing it once or twice a year in cases that are really called for or is that your general personality?  Is it your general personality that you fight everything and that you resist everything, and, you know, basically I’m asking, are you just a pain in the ass?  Because pain in the asses are not enchanting, and pain in the asses DO NOT ADVANCE.

Directed by Jonathan Fowler
Produced by Elizabeth Rodd

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