What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Question: How do you retain your credibility while doing commercials?


John Legend:  That is a challenge, and every artist has to figure out the right balance. You don’t want to represent a brand that dishonors your name, that cheapens you. But you also know that, in this climate, with record sales going down and with record labels spending a lot less money on marketing, we need to find other marketing partners to get our music out. And so I’ve entered into strategic partnerships with different brands in order to get my music out to people. And I only do it with brands that I think reflect well on me, and that respect my fans and my music, and want to put out messages that are consistent with my music and with the taste of my fans.

Recorded on: Jan 29, 2008


How do you retain your cre...

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