What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: How do you contribute?

Walt Mossberg: Well my contribution is just to look at new technology products that come along, pick out what I think are the most interesting ones, and try to tell a fairly large group of readers whether I think they’re worth buying. I don’t want to over-inflate it. That’s what I do.

The other thing I do is I explain some of these technologies. Some of my columns are not product reviews, but they are explainers about technology.

A few times a year, I do columns where I take on broader issues. Like what I consider to be the excessive control of the wireless phone companies. And I’ll take them on, and that gets me to kind of be controversial for a few weeks.

But that’s my role. I wouldn’t inflate it. I’m a journalist. I’m a reviewer.

Thankfully, and I’m grateful for it, I have a large following. And so I just help people sort through the thicket of these technology options that they have. But I don’t invent technology. I don’t create technology. And I don’t monetize technology. I write about it.

Recorded: Sep 13, 2007.


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