How Coca-Cola Stays Relevant, with David Butler

Designer
Over a year ago
David Butler, Coca-Cola's VP of Innovation and Entrepreneurship, explains the two reasons why his company remains attractive to investors. First, its presence as a so-called "iconic brand." Second, its proven ability to leverage its assets in new ways. Butler offers a glimpse into the ideas espoused in his new book "Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)."