What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


George Jones: Versus other companies that I have been associated with previously, Borders has a very desirable situation in terms of being able to recruit really intelligent, great people in our stores. A lot of people want to work in a bookstore. They love books or they love music or they- and they just love being part of it and being able to share their knowledge with their customers, etc., so it’s really amazing how many people in our stores you’ll find that are college graduates, even have graduate degrees, and are so knowledgeable, so well read. That’s very important. The company used to put tremendous emphasis just on the fact of how literate you were so to speak. There used to be a test that tested your knowledge on authors and books, etc., too. I’ve looked at copies of this from years before and it was very challenging. I think having people that are very intelligent in there and people who love books or music or whatever is certainly a key factor. However, you could sometimes hire people just solely based on the fact that they were very knowledgeable about books but they may not particularly enjoy sharing that knowledge with people. They may not have the real people skills, may not be personable, and the company has really changed from that over the years to certainly value the knowledge and experience but really put a heavy emphasis on people that like people and enjoy interacting with people because that is what really comes across to the customer and is just so important.


Recorded on: 6/18/08


Hiring strategies

Newsletter: Share: