What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

Question: Who are some authors that inspire you?

Uzodinma Iweala: We live in a society where time is never something that anybody has; you know, and where everything should be like now, now, now – instant gratification – and not . . . I mean it’s things like books, for example. Like Beckett's "Molloy" or “Things Fall Apart”. Or take anything by Toni Morrison. Those books often don’t get the attention they should because people are so into, “I want the pleasure. I want the pleasure.” And sometimes the pleasure is in the delay of pleasure . . . You know it’s in the . . . Let’s . . . you know let me sit with this. Let me marinate on this for a little bit and see . . . see what it brings out; see the different things it brings out of me instead of the reaction that I’ve been told I shouldn’t have and that I know I have. That’s not to say that’s bad. I mean like that’s a particular form of entertainment; but it’s one that I think is overdone in our society. And I think for me I can’t be entertained in that way all the time, you know? I need . . . Like that’s good sometimes. Sometimes you just wanna go out, see your action movie, be done with it, come home. You know and like you see “The Matrix” or whatever, you see whatever film it is, and you’re like, “Oh cool,” whatever. And then you come home and you’re like, “That was great.” But if that’s how it is all the time; if you’re bombarded with these images all the time; if you’re bombarded with stories that are like them all the time, you kind of . . . you feel a little bit empty inside. And I think there . . . there are other stories, other songs, other things that are not just made for you to dance to. They’re made for you to sit and really listen to. They’re made . . . there are books that are made for you to sit and puzzle over and spend time with. There are, you know . . . like and those . . . those, I think, we need to, as a society, pay more attention to.

Recorded on: 10/7/07

 

 

Great Authors

Newsletter: Share: