Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”
Gary’s remarks on personal branding, social media, and business at FOWA, Strategic Profits, and South By Southwest occasioned praise from established web denizens including Kathy Sierra and earned the admiration of countless bloggers and aspiring entrepreneurs. Check out the Keynotes tab above for more video and check out Gary’s national TV appearances on the left!!
Gary’s landmark seven-figure book deal with Harper Studio was featured in The Wall Street Journal and he was recently profiled by The New York Times and Market Watch. Watch his interview with Business Week for Gary’s advice to entrepreneurs and small businesses.
Question: What is the best career advice you’ve ever received?
Gary Vaynerchuk: My Dad told me very early on, “Your word is bond.” Right? He said – it came at a good time, it was when I was into Wu-Tang Clan too, so, I’ve heard it in the hip hop Song, so it was probably a little more powerful to me, but the fact of the matter was my Dad told me, “You make a commitment,” I became the buyer of the store at 22 years old. He said, “You make a commitment, no matter what happens, you eat that wine. You made a commitment.” And that is absolutely to this day the reason I think I am doing well in a lot of ways. Because I think DNA-wise, I’m a very ADD type of character and a lot going on, but because that principle has been stuck in me, it’s helped me not have egg on my face probably a lot of times where it could have really hurt me and that’s a very substantial core of my principle.
Recorded on: September 15, 2009