Julie Burstein is fascinated by the roots of creativity, and she has pursued that passion through her work as a reporter, producer, and host at WNYC and PRI. In 2000, Julie created Studio 360, public radio’s premiere guide to pop culture and the arts, for Public Radio International. Julie led the Peabody Award-winning creative team at WNYC for the show’s first eight years, leaving her post as Executive Producer to write "Spark: How Creativity Works," her first book.
Julie Burstein: It is so essential to stop and really pay attention. That ability to attend, to really take in what's happening can spark ideas or directions that we wouldn’t have come upon if we hadn’t just slowed down and really paid attention.
Ben Burtt is the sound designer for many of the films that if you think of films of the last 25, 30 years, you think, "Oh, I remember the sound of Indiana Jones’ whip." That's Ben Burtt. "I remember the sound of the light sabers in Star Wars." That's Ben Burtt. He has created the iconic sounds for so many movies. He is someone who is exquisitely attuned to what his world sounds like.
You may have seen Wall-E and there is little robot in it called Mo, and he said, "The basis for Mo is my shaver in the bathroom. I thought, 'That sounds like Mo!'" And so he recorded the shaver, and he then manipulated it and suddenly you have this hilarious character running around, but came right out of this bathroom.
What he said was even if it has been transmuted into something new, we recognize the origins in what's around us.
The ability of Ben Burtt to really pay attention to what is around him, to recombine and rethink things so suddenly is quite wonderful.
Partnerships are always challenging, but that challenge also offers room to create something that you could never have created all alone.