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Marc Cenedella: Quit your job and go start it. Yes, there are characteristics for people who are good at entrepreneurs. They quit their job and they go start it. I was sitting next to a lovely woman once and she had a fantastic idea for a company, and so I said, “Well how long have you been designing it and whatnot?” She said, “18 months.” I said, “Well, look, can I give you a bit of advice?” You know like, “Yeah.” “Put down your fork and knife, leave breakfast, go to your office, lock the door with your three colleagues. Nobody is allowed to leave the room.”You have to order in pizza and beer and soda and whatever else it is until you finish the product and its live. If you don’t do that you will never be successful. If you do it you have a shot and you have a shot to fail, which is that’s a better starting point than never even having a shot to fail.” So she didn’t do it, somebody launched—a couple other companies launched the same product and she actually never got out the door.

So if you want to be an entrepreneur, quit your job right now. Shut down this browser after you patronize Big Think’s advertisers first and go start it now.

Directed / Produced by
Jonathan Fowler & Elizabeth Rodd

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