What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Marc Cenedella: Quit your job and go start it. Yes, there are characteristics for people who are good at entrepreneurs. They quit their job and they go start it. I was sitting next to a lovely woman once and she had a fantastic idea for a company, and so I said, “Well how long have you been designing it and whatnot?” She said, “18 months.” I said, “Well, look, can I give you a bit of advice?” You know like, “Yeah.” “Put down your fork and knife, leave breakfast, go to your office, lock the door with your three colleagues. Nobody is allowed to leave the room.”You have to order in pizza and beer and soda and whatever else it is until you finish the product and its live. If you don’t do that you will never be successful. If you do it you have a shot and you have a shot to fail, which is that’s a better starting point than never even having a shot to fail.” So she didn’t do it, somebody launched—a couple other companies launched the same product and she actually never got out the door.

So if you want to be an entrepreneur, quit your job right now. Shut down this browser after you patronize Big Think’s advertisers first and go start it now.

Directed / Produced by
Jonathan Fowler & Elizabeth Rodd

More from the Big Idea for Friday, March 18 2011


Entrepreneurs: Stop Watchin...

Newsletter: Share: