Entrepreneurs: Stop Watching This Video—Now!

Marc Cenedella is the CEO and founder of TheLadders.com, the world's largest professional jobs website. Cenedella started TheLadders.com in July of 2003 to solve a puzzling gap in the world of online recruitment and high-end employment. As the Senior Vice President of Finance and Operations at HotJobs.com, he saw that, while large job boards worked well for entry and mid-level candidates, high-level job searches were not being conducted efficiently online. Job seekers were frustrated, while recruiters often elected not to post their executive opportunities online at all. Cenedella's solution to this dilemma was a reverse business model that catered to the high-end job seeker.

Cenedella holds an MBA with high distinction from Harvard Business School, where he was named a Baker Scholar. He earned his B.A. in political science at Yale.

  • Transcript

TRANSCRIPT

Marc Cenedella: Quit your job and go start it. Yes, there are characteristics for people who are good at entrepreneurs. They quit their job and they go start it. I was sitting next to a lovely woman once and she had a fantastic idea for a company, and so I said, “Well how long have you been designing it and whatnot?” She said, “18 months.” I said, “Well, look, can I give you a bit of advice?” You know like, “Yeah.” “Put down your fork and knife, leave breakfast, go to your office, lock the door with your three colleagues. Nobody is allowed to leave the room.”You have to order in pizza and beer and soda and whatever else it is until you finish the product and its live. If you don’t do that you will never be successful. If you do it you have a shot and you have a shot to fail, which is that’s a better starting point than never even having a shot to fail.” So she didn’t do it, somebody launched—a couple other companies launched the same product and she actually never got out the door.

So if you want to be an entrepreneur, quit your job right now. Shut down this browser after you patronize Big Think’s advertisers first and go start it now.

Directed / Produced by
Jonathan Fowler & Elizabeth Rodd


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