What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Edward Norton:  A lot of people have wondered what's the substance of social networking?  Is this just chatter?  Is this just like, hey, look at me and what I’m doing?  Why?  For what purpose, or is there anything to this?  As generational critiques often go; I think a certain older generation of people were quick to sort of go, “Oh how annoying.  This is just sucking kids into this pointless world of texting and chatter.  And what are they doing in there?"

And I think that it’s a great mistake to write off the potency of a trend like this or a tool like this before it’s even had a chance to really get going and work out what it’s going to be.  People thought, like, the Wright Brothers sticking a lawnmower engine on this glider was sort of dilettantish playing around.  And I think that’s how a lot of people have looked at social networking.  But 60 years later, we broke through supersonic flight.  There’s no way to know what social networking is turning into or going to become, but in a very short time, you’re seeing many, many forms of maturation of the whole idea.  

Recorded December 9, 2010
Interviewed by Max Miller
Directed by Jonathan Fowler
Produced by Elizabeth Rodd


Embrace New Technology

Newsletter: Share: