What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Question: Are you optimistic that humans will eat better in the future?

Nina Planck:  I am optimistic.  Industrial food carries on.  It grows.  It brings new abominations daily.  It’s awful.  I pay no attention to industrial food because all of the things that I care about and I know are tasty and I know are good for us are also growing in popularity and in volume and scale.  More people want to buy raw milk than can find it.  More people want organic food than can find it, so at the moment it’s a seller's market.  What we need are more farmers and producers and purveyors of real food because there are loads of hungry mouths who want to buy it.  Prices will come down to a point, but in the end we’re spending a little more on food because it is worth more. 

What will our eating habits be like in 2050?

Nina Planck:  In 2050. eating habits will be more slow, more real, more local, more regional, more fresh foods preserved for the winter.  There will be more small slaughterhouses, more small creameries, more regional food operations, which we need desperately.  There will be more middlemen and I come out of the farmers’ markets world and have a business running farmers markets in London, so I am a champion of direct marketing between the producer and the consumer.  That is as short as the food chain gets except for growing or raising your own food—which, by the way, is on the rise—and still I’m a fan of middlemen in the market for regional and real foods.  We need these guys.  We need these guys with a truck bringing real dairy products into big cities like New York.  We need the small and medium sized dairy farms aggregating their milk in one creamery.  All of these things will be easier to find in 2050 and we’ll be healthier for it.

Recorded March 25th, 2010
Interviewed by David Hirschman

More from the Big Idea for Friday, September 02 2011


Eating Slow, Real, Local, a...

Newsletter: Share: