Dan Ariely
Professor of Behavioral Economics, Duke University
05:07

Do Prada Knockoffs Make You Evil?

To embed this video, copy this code:

Just in time for New York's fashion week, Dan Ariely, the Duke Behavioral Economics professor and author of Predictably Irrational, sent Big Think a video on how fake designer sunglasses turn people into liars.

Dan Ariely

Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder of The Center for Advanced Hindsight and co-founder of BEworks, which helps business leaders apply scientific thinking to their marketing and operational challenges. His books include Predictably Irrational and The Upside of Irrationality, both of which became New York Times best-sellers. as well as The Honest Truth about Dishonesty and his latest, Irrationally Yours.

Ariely publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN.


×