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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Marion Nestle: I think lots of people are increasingly concerned about what they’re eating for a very good reason, particularly because of all the food safety scares that we’ve had in the last few years.  It’s become a much more immediate problem to a lot of people.  I think a lot of people really care about how animals are raised.  I think a lot of people care that there not be pesticides on their vegetables, particularly on the pesticides (vegetables, rather) that they’re feeding their children.  They don’t want artificial hormones being given to cows, and they don’t want those hormones in their kids’ milk.  These issues are more and more coming into public discussion, and you can see the evidence for public interest in that in the rise and sales of organic products, which are just booming; in the number of farmers’ markets just booming; in the focus of locally grown foods also just booming.  And so we’re seeing the results in the marketplace, and believe me the food companies know about it.

 

Do Americans think enough ...

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