Why your brain does dumb things, and how to smarten up

January 22, 2018
Pop quiz, hot shot! What do cows drink? If you're like the vast majority of people, you probably just had the word "milk" flash in your brain. That's natural, as 'cow' plus 'drink' to most people equals 'milk'. But that's your automatic system talking, and that, as neuroscientist Dean Buonomano points out, is usually the part of the brain that makes most of the bonehead decisions in life like forgetting people's names and missing easy math problems. The reflective system, on the other hand, is the more logical and computational part of the brain. It takes a little longer to arrive at the answer but that's because it's doing a much deeper dive than your other system. It's a fascinating topic, and Dean explains it perfectly. And if you're still wondering what the answer to the pop quiz was, your reflective system should've told you that cows drink water. Dean Buonomano's new book is Your Brain is a Time Machine.