What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


David Remnick: Are bloggers journalists? I think bloggers are bloggers, and there are good ones and there are lousy ones.

You know Andrew Sullivan is a really good blogger. He has four or five issues he’s passionate about. He has a couple of good Webbie ideas, like readers sending their pictures out their windows. He’s good at it.

There are political blogs that are good at it. There are specialty blogs that are good at it.

Are there a lot of bloggers who are doing what you and I understand to be the conventional reporting work of a Bob Woodward, or a Seymour Hersh, or a Jane Mayer or whatever? Not a lot. It’s expensive, consuming, and it’s not bloggy. You can’t do it five, six times a day.

On the other hand, Joshua Micah Marshall does a good job by continually linking to things that he thinks that you should be as obsessed with as he is. And what you’re reading with him; you’re staying with a certain political sensibility. It’s interesting.

So to me, the question is not, are they journalists or not journalists? It’s just obviously a new form, a different form. And there are good ones and there are bad ones.


Recorded on Jan 7, 2008


David Remnick on Blogging v...

Newsletter: Share: