What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Barry Ptolemy: For me I like to provide a hero in a narrative context and then allow my viewer to associate with that hero and let that hero’s struggle become their struggle.  And when you do that you actually create this magical bond with your audience and they become onboard for whatever you have to say.

In terms of the business leader communicating, let people know what your objective is and then discuss the challenges that you’re going to face to get there and what’s going to happen and how the world’s going to change if we do make it there.  It's very important to take people from this negative poll to the positive poll and back and forth because that is what grips a viewer, and t hat is what grips an audience and that is what's gonna get people's attention.

Steve Jobs is very well known for doing this and he talks about this new line of product that he’s going to bring out, this iPad, how it’s going to change the world and then what happens if we don’t change the world, if we fail. And then he brings it up again, he goes “isn’t’ this a great product,” taking people, the viewer, on this journey.  It can be a short journey but taking them from this kind of natural valley to mountaintop view that affords people at the climax a new way of looking at the world.  It makes for great theatrical presentations.

Directed / Produced by
Jonathan Fowler & Elizabeth Rodd

More from the Big Idea for Friday, April 29 2011


Core Skill: Communicating "...

Newsletter: Share: